From verbal yes to
live in-wallet benefit
The exact sequence every campaign follows — who does what, when, and what gates it.
Agreement
Intake
Path A/B
Product QA
Legal
Marketing
Data
QC Gate
Live
Step 1 of 9
A brand says yes.
Verbal Agreement — Sales owns this
The sales rep has had conversations with a brand. They've agreed verbally on the campaign concept. Now it needs to move through the system — starting with the intake form.
💼 Sales agreement
→
📋 Intake
→
⚙️ Product QA
→
📄 Legal
→
📣 Marketing
→
🚀 Launch
Mo Salha — Sales
Reya.xyz — Partner
📞 Verbal agreement summary
PartnerReya.xyz · DeFi Protocol
OfferCashback — 5–10 USD in REYA tokens
TargetActive MetaMask wallets · DeFi segment
Budget$15,000 · 4 weeks
⚡ Next step: Sales opens the intake form and picks their path — do they have everything, or do they need Product's help to define the campaign?
Step 2 of 9
Sales opens the intake form.
Campaign Intake — One source of truth
Sales opens the form, selects their name, and immediately hits a fork: do they have all the information, or do they need Product's help? This is the only handoff point. Everything downstream reads from this form.
💼 Agreement
→
📋 Intake
→
⚙️ Product QA
→
📄 Legal
→
📣 Marketing
→
🚀 Launch
📋
Open ↗
Live Intake Form
209.38.209.58/campaign-intake.html
What's in the form
Partner
Reya.xyz · DeFi Protocol · Contact: Kseniia
Offer Type
Cashback — 5–10 USD in REYA tokens
Budget
$15,000 · 15% platform fee + 15% rev share
Go-live
May 5, 2026 · 4-week campaign
Audience
MetaMask wallets · ETH/DeFi · EVM chains
Assets
Reya brand kit attached · DeFi-native tone
Rule: Intake is submitted to Product first — always. Nothing goes to Legal or Marketing without Product sign-off.
Step 3 of 9
Two paths. Same gate.
Path A — Sales self-sufficient · Path B — Sales needs Product
After selecting their name, the rep immediately sees a fork. Either way, nothing moves past Product. The difference is whether sales and product need to align first, or whether sales can hand directly to Product for review.
💼 Agreement
→
📋 Intake
→
🔀 Path A/B
→
⚙️ Product QA
→
📄 Legal
→
📣 Marketing
→
🚀 Launch
✅
Path A — I have everything
Sales knows the offer type, pricing model, timeline and all details. Fills the full intake form and submits directly to Product for review and QA.
Sales → Full intake → Product review
🤝
Path B — I need Product first
Campaign is complex or unclear. Sales fills what they know. Product (Askar) steps in to define the campaign — back and forth until it's locked. Then intake is completed and submitted.
Sales ↔ Product define → intake submitted
Path B — How Askar steps in
1
Rep fills what they know
Partner info, chains, rough idea — whatever they have. Submits.
2
Askar gets a high-priority Asana task
Everything the rep filled in is in the task. Askar contacts the partner, challenges the brief, defines the campaign model and technical setup.
3
Rep gets "Pending Askar" subtask
This means: stop. Do not proceed. No calls needed — Askar is working.
4
Askar gives the green light
Askar clicks a link in his task, fills in what he confirmed, hits "Give Green Light". No calls, no Telegram.
5
Rep gets intake link — pre-filled
New Asana task for the rep with a direct link to the intake form pre-filled with everything Askar confirmed. Rep reviews and submits.
Both paths converge here: Intake submitted → goes to Product for review and QA sign-off. Same gate regardless.
Step 4 of 9
Product reviews and approves.
Product QA Gate — Askar must sign off before Legal sees anything
Whether it came via Path A or Path B, the intake lands with Askar (Enterprise Solutions / Product). He reviews the campaign setup, configures the technical model, runs QA, and signs off. Legal never sees the contract brief until Product has approved.
💼 Agreement
→
📋 Intake
→
🔀 Path A/B
→
⚙️ Product QA
→
📄 Legal
→
📣 Marketing
→
🚀 Launch
Askar — Enterprise Solutions
Mitchel Devana — Head of Enterprise
Campaign Model
⛓️ Smart Contract
0 min setup · Blockchain is the API
Payout Mode
⚡ Instant
On-chain → zero reversal risk
Product QA checklist
✓
Campaign model confirmed — smart contract, no integration needed
✓
Offer type and reward logic reviewed and approved
✓
Payout mode set — instant approved (on-chain, low risk)
✓
Eligibility rules defined — MetaMask, EVM, DeFi-active
✓
No technical blockers identified
Product approved — contract brief released to Legal
Only now does Legal see the campaign details. Not before.
Step 5 of 9
Legal and Sales align on the contract.
Legal / Contract — Sales + Legal work together, target 7 days
With Product's sign-off in hand, Sales and Legal work together to draft and close the contract. The brief is pre-filled from the intake form — no separate briefing needed. Target: countersigned within 7 days. Marketing does not start until this is signed.
💼 Agreement
→
📋 Intake
→
⚙️ Product ✓
→
📄 Legal
→
📣 Marketing
→
🚀 Launch
Mo Salha — Sales
Webbs — Legal
Reya.xyz — Partner
Contract terms — from intake form
Campaign duration4 weeks · May 5 – Jun 2, 2026
Total budget$15,000 USD
Platform fee15% of reward budget
Rev share15% of conversions
Payout modeInstant — on-chain verified
Countersigned — Day 7
Contract locked → Marketing brief released. Data (Nico) also triggered now.
⚡ Two things fire on contract signature
Asana Marketing task → Mous — start asset creation
Asana Data task → Nico — build wallet cohort for this campaign
Step 6 of 9
Marketing creates the assets.
Marketing — triggered by signed contract, reads from intake form
Mous and the marketing team get a single Asana task with a link to the intake form. No briefing call. Everything they need is already there. They build the in-wallet card, social posts, and copy — and nothing goes live without Karim's sign-off.
💼 Agreement
→
📋 Intake
→
⚙️ Product ✓
→
📄 Legal ✓
→
📣 Marketing
→
🚀 Launch
Mous — Marketing Lead
Kristina — Copy
Sherif — Design
✓
In-wallet benefit card — Reya branded, claim CTA, correct reward copy
✓
Twitter/X post — launch day announcement, co-branded
✓
Discord + Telegram — community announcement copy
✓
Landing page copy — benefit description, how to claim
✓
Karim sign-off — all assets approved before going anywhere
Marketing runs in parallel with Data (Nico building the wallet cohort). Both must be done before QC gate.
Step 7 of 9
Nico builds the wallet cohort.
Data — triggered by signed contract, runs in parallel with Marketing
Once the contract is signed, Nico gets his Asana task and starts building the wallet cohort — the exact group of wallets whose on-chain behavior matches what the partner is targeting. This runs in parallel with Marketing, not sequentially.
💼 Agreement
→
📋 Intake
→
⚙️ Product ✓
→
📄 Legal ✓
→
🧠 Data
→
🔍 QC Gate
→
🚀 Launch
Nico Heiniger — Head of Data & ML
Cohort filters — Reya campaign
ETH holdings > 0.1
DeFi tx in last 90d
Active MetaMask wallet
EVM chain
Not already Reya user
Cohort output
~48,000 matching wallets
DeFi-active, ETH holder, not yet Reya user · Expected claim rate: 4–6%
Cohort is locked and handed to Product. Combined with Marketing assets → ready for QC gate.
Step 8 of 9
Nothing goes live without QC sign-off.
QC Gate — Askar (execution) + Daniel V CTO (content/UX)
Before a benefit appears in a single wallet, two people must sign off. Askar owns the technical execution check. Daniel V (CTO) owns the content and UX review. One red flag = no launch.
📋 Intake
→
⚙️ Product ✓
→
📄 Legal ✓
→
📣 Marketing ✓
→
🧠 Data ✓
→
🔍 QC
→
🚀 Launch
⚙️ Askar — Execution QC
✓
Claim flow tested — mobile + extension
✓
Payout trigger fires correctly (on-chain verified)
✓
Cohort targeting applied correctly
✓
Edge cases: ineligible wallets, double-claim, timeouts
✓
Partner integration stable
🎯 Daniel V — Content + UX
✓
Benefit title + description — accurate, wallet-safe
✓
CTA copy — no misleading urgency
✓
Partner branding approved
✓
Landing page copy matches claim flow
✓
Benefit card renders correctly in MetaMask
Both signed off — Launch authorized
May 5, 2026 · Reya.xyz goes live inside MetaMask
Step 9 of 9
The benefit appears in the wallet.
Live — 48,000 wallets · User claims · Brand gets analytics
The Reya cashback benefit is live inside MetaMask. 48,000 eligible wallets see it when they open their wallet. They claim — REYA tokens land instantly. Reya gets live analytics. The data feeds back and makes the next campaign smarter.
📋 Intake
→
⚙️ Product ✓
→
📄 Legal ✓
→
📣 Marketing ✓
→
🔍 QC ✓
→
🚀 Live
MetaMask
theMiracle
$2,847.50
✦ New Benefit · DeFi
Earn up to $10 in REYA
Swap on Reya Protocol and get cashback — instantly in your wallet.
Claim Now →
Live analytics · Reya
Claims
847
CTR
4.2%
Wallets
620
ROI
3.1×
🔄 The loop closes
Results → Nico → cluster refined → next campaign targets better. Every campaign makes the next one smarter.